For young people, status and where they fit into the hierarchy are often an important consideration. This is just the way that they are, as many don’t really know themselves, what they can do, or what they can be. Over time, as one figures things out, status and the like should/can become of less importance.
At a younger age, an example of this in action is the middle/high school cool kids phenomenon; where the cool kids hang out with each other and outsiders vie to become one of the group. So what makes one cool? It is often some combination of looks, social skills, confidence, clothes, etc.
How useful is it to become a member of such a group? It may seem like it would be; but one must consider the effort required and if the goal is even attainable. Furthermore, to appear cool, one should not look as if they are trying too hard to join the group. What can the group, or its members, do for you? From an adult perspective, they might be connected, which could be useful. It is also the case that many are not particularly skilled at anything useful, getting by on being cool. As to what kind of friends they might be, I am not sure that loyalty is high on the list. In short, it is probably a mixed bag at best.
So would chasing after the cool group be worth it? Putting in lots of resources to impress people that you probably don’t even like? Maybe those resources could be put elsewhere.