When I first read the Rules, I there was one that struck me as particularly ludicrous, basically it was about being flaky on purpose. Do stuff like “be late”, “don’t show up”, “don’t return his calls”, etc. The idea was to make you more mysterious and supposedly increase your value by what is effectively “negging him”.
Let us consider how this might work. If a guy’s goal is some near term activity, he might put up with this; especially if he is not a fella who can easily attract women for this purpose. Perhaps, acting flaky increases her value in his eyes, but that really does not matter so much. He just wants some action, and “value” isn’t overly important to him.
The whole idea behind the Rules is to catch a man for the long term. This is way more difficult for a woman to do than just finding some guy to have sex with. It is so difficult that self-help books are needed. Here is a very important assumption: If a woman wants commitment from a man she needs to present to him a picture of what a man looking for a long term commitment wants. Here comes the punch line: these men do not want flaky women; not at least for the long haul. End of story. Revise Rules.