Perhaps you have seen the upsurge in pink usage throughout the years here in the US. What are the reasons behind this? Good question. I have some theories.
Here in the US, the usage of pink has increased dramatically since I was a child. Back then, pink was primarily used on baby girl’s clothes. This of course was due to the fact that it is often difficult to tell the gender of babies from a distance. Sometimes, baby rooms had touches of pink also, but it was almost always understated. Furthermore, it normally went away as the infant grew older.
Compare that with today. Girls, especially young girls, are festooned with pink. Their clothes, their rooms, their toys, their blankets, their phones and tablets. It is difficult to think of something that a girl can own that does not come in a pink flavor. And these days, young women get into the act also.
This rise of the color pink probably has many factors to it. One of them would seem to be an in-your-face-show for men. Pink has been pitched as an awesome color used by awesome people; which of course are never men. That is, men don’t do pink, not that they are never awesome.
Another factor might be the association of pink with wholesomeness and female virtues. The widespread use of pink may be an attempt to compensate a bit for the fact that many modern women are distinctly lacking in the female virtues department.
This is of course a not really so important issue, but it is an interesting one. If others have theories, do chime in.